martins1frontHumor & Eroticism in Advertising, by Maria Cristina da Silva Martins, explores the role that seduction plays in advertising.  Through close analysis of Brazilian magazine ads published in the 1980’s, Martins uncovers the aesthetic, political, and cultural exchanges that occur in modern advertisements.

The producers of appreciate Martins’ research findings.  Check out this clip:


~ by sdsupress on February 19, 2009.

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